Case Study MATCHING DONORS
ABOUT MATCHING DONORS
- MatchingDonors.com, our award winning 501(c)(3) non-profit organization, has helped over 10,000 of our registered patients needing organ transplants and over 15,000 of our registered living altruistic organ donors willing to donate an organ to a patient on MatchingDonors.com.
- Many patients get their transplant through MatchingDonors.com within only six months, or less, of registering on this website; instead of the 7 to 9 year wait on the government's transplant waiting list.
- MatchingDonors.com has become the most successful non-profit organization that is finding living altruistic organ donors for people needing kidney and other organ transplants. The MatchingDonors.com website can get over 1.5 million hits in a month.
- In 2004, MatchingDonors.com became the first organization in the world to facilitate an organ transplant through the Internet.
WHAT WE DID :
We are managing their Google Merchant Center, Google Shopping, Google Ads, Microsoft Ads and Social Media Ads.
RESULTS :
- It’s been more than a year working with Matching Donor.
- Cost per conversion was decreased by 28.50%
- Conversions increased by 140%.
- Traffic increased by 114%.
- Impressions Increased by 73.70%.
- Interaction rate Increased by 23.53%.
Strategies we implemented for their growth:
- Advance Keyword search and analysis – we conduct in depth analysis to find highly relevant keywords for high conversion rate.
- Bidding Strategies – we approach manual and automated bidding strategies to maximise the lead volume from potential customers.
- Remarketing – To reengage with the users who had previously interacted with client’s brand, we reconnected with those users’ engagement with driving more conversions.
- Demographic Optimization and Audience Targeting – We identify demographic who are need of finding matching organ donors, organ transplant etc.
