Case Study DELITEFUL BOUTIQUE
ABOUT DELITEFUL BOUTIQUE
- Deliteful Boutique first started off as a small online shop on Facebook in 2011. Since then, we have expanded our store and we currently work alongside I-bloom to create new and exciting squishies for everyone.
- We sell a wide range of squishies and plushies, we are also one of the main I-bloom and NIC distributors and supply worldwide. Deliteful Boutique is based in Melbourne, Australia.
Snowy the baby polar bear is our first product that we helped create, In the period of 2 months we have sold over 4000 units of Snowy the bear. We are proud to announce; our store mascot Snowy is now a worldwide known product.
- Deliteful Boutique will always strive to provide excellent customer service and a large variety of products for an affordable price. Our main goal is to ensure all our customers are happy.
WHAT WE DID :
We are managing their Google Merchant Center, Google Shopping, Google Ads, Microsoft Ads and Social Media Ads.
RESULTS :
- It's been more than a year working with Deliteful Boutique.
- Cost per Click decreased by 26.69%.
- Cost per conversion was decreased by 57.97%
- Conversion Rate increased by 463.92%.
Strategies we implemented for their growth:
- Advance Keyword search and analysis – we conduct in depth analysis to find highly relevant keywords for high conversion rate.
- Bidding Strategies – we approach manual and automated bidding strategies to maximise the lead volume from potential customers.
- Remarketing – To reengage with the users who had previously interacted with client’s brand, we reconnected with those users’ engagement with driving more conversions.
- Demographic Optimization and Audience Targeting – We identify demographic who loves toys or have children who loves to play with toys.
